Wednesday, February 4, 2009

Exam Questions

_________ can be defined as transmitting, receiving, and processing information.

a. marketing
b. encoding
c. communication


________ prevents marketing messages from being efficient and effective

a. barriers
b. obstactles
c. noise

When a logo elicits a consensual meaning among customers, the process is known as_______

a. effective marketing
b. brand recognition
c. stimulus codability

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