Sony TV

When I bought my tv I looked up on the internet some ones that were cheap enough for me to afford but were still rated high or had good reviews. I settled on a Sony. When I think about Sony, it brings to mind electronics, asian countries, affordable, quality, and cameras. I think since Ive been growing up, my family has mostly bought Sony's. The first cd player we had was a sony. Maybe I don't have enough experience with other brands or I would have chosen something differently. These were probably the things that shaped my perception about sony. According to brandtags.net, some things other people said came to mind when thinking about sony were: electronics, tv, walkman, quality, music, playstation, japanese, japan, expensive, and technology. For the most part both my perception and that of others is quite similar. I dont play video games so playstation didn't come to mind. I don't think sony is terribly expensiove, but for the rest of the items in the list, the perceptions are nearly equal. Obviously Sony's IMC is doing a good job at creating a consistant image. It would be a stretch to say that everyone grew up with sony's but maybe thats the case, but more than likely, Sony has just done a good job at creating an image and therefor many peoples' perceptions are nearly equal.