Persuasion

According to the Persuaders video, when buying a product Americans are buying an image or a way of life, not just a product. The product is an expression of ourselves or our lives. When buying a product you buy a piece of yourself and mold it. Most of the people in the video all shared the same frustration when it came to breaking through the clutter and being noticed rather than become just another piece of clutter in the scheme of things. As far as where advertising is headed, thats difficult to say. In the movie it showed a clip from I AM SAM and I think more advertising will be done in the way that Starbucks did in the movie. Advertisements may become more intimate and emotive. Advertising within tv shows or maybe in music even. It's hard to say where it might go. A rapper talking about his rolex or gucci whatever may very well be whats on the horizon for advertising. Athletes and celebrities may do even more than they already do which is somewhat hard to imagine. Advertisments on ipods and flat screen tvs. Maybe something along those lines. Either way it's kind of exciting to see, especially after watching The Persuaders video.

Exam Questions

1. _____ occurse when the firm has previously chosen a vendor and intends to place an order.
a. new test
b. old task
c. modified rebuy
d. straight rebuy

2. The Communication Market Analysis includes all fo the following ecept:
a. opportunities
b. target markets
c. product positioning
d. business history

3. Women over 40 buy more than ____% of cars and computers
a. 20
b 50
c. 75
d 10

4. Music, Sex, and humor are exemples of what?
a. advertising appeals
b. goals
c. leverage points
d. product posistioning