Exam Questions

1. _____ occurse when the firm has previously chosen a vendor and intends to place an order.
a. new test
b. old task
c. modified rebuy
d. straight rebuy

2. The Communication Market Analysis includes all fo the following ecept:
a. opportunities
b. target markets
c. product positioning
d. business history

3. Women over 40 buy more than ____% of cars and computers
a. 20
b 50
c. 75
d 10

4. Music, Sex, and humor are exemples of what?
a. advertising appeals
b. goals
c. leverage points
d. product posistioning